We are a veteran company—one of the leading Representative firms in Israel specializing in electro-optics, lasers, optics, optical components, optomechanical products, end more. Newtech was established in 1986.
How did we discover Innovations in Optics (IOI)? As representatives in the electro-optics field, we were searching for an LED supplier for our clients. We had an interesting and challenging project, and we explored several potential suppliers. IOI was the company which we found to have the foresight to bid on the project. Over time, this collaboration developed into various projects and multiple products, showcasing state-of-the-art technology.
We first heard about IOI from a friend in the electro-optics market about 15 years ago, and we have been working with the company ever since. When we approached Tom, IOI’s President, we were immediately impressed by his exceptional professional and technical expertise.
We turn to Innovations in Optics whenever our clients present us with particularly challenging requirements. For example, when solutions demand tight space limitations, high power, or high uniformity—IOI knows exactly how to meet such challenging requirements. If you look at our product portfolio, you’ll notice that in every technical area where we represent a company, it’s usually one of the top players in the world. We are working with companies that are leaders in their fields, and IOI is undoubtedly a company which we perceive as one of those world-leading suppliers.
As an agile and experienced company, Tom and his team bring many advantages, including responsiveness and cutting-edge product performance. When changes or modifications are needed, IOI has been proven to be very flexible and are not limited to sell just a standard set of products without deviation. IOI understands that producing the most effective solution requires working diligently and iteratively with the customer.
We have experienced these advantages firsthand and can confidently demonstrate to our customers, time and again, that IOI is the right partner. Their professionalism, rapid time-to-market, extensive technical expertise, and adaptability are just a few reasons we have chosen to work with them for the past 15 years. When it comes to high-power solid-state illuminators, we view Innovations in Optics as a world leader, without a doubt.
At IOI, everyone understands the project and how to push it forward. It’s not enough to design the right product—there are almost always production challenges, and responsiveness is key. The customer service we receive from IOI is exceptional. Whenever we ask questions, we receive prompt and accurate answers from the IOI team. This support is invaluable in managing our customer relationships effectively.
For many of our clients, every photon counts. They require optical power, intensity, uniformity, and stability, along with careful thermal management and considerations such as space constraints. IOI excels at adapting to and delivering on these critical requirements.
We always found the IOI team to be fully committed to the success of every project. For us, as a distributor and representative, the relationship we’ve built with IOI ensures our own success. We feel like we’re part of the IOI family—truly members of a unified team. When issues arise or suggestions are made, we discuss them openly, collaborate, and find solutions. The problem gets solved—period.
Tom and his team’s deep technical knowledge and willingness to share it have been invaluable to us. He provides candid advice on design risks and options, enabling customers to make informed decisions. Innovations in Optics’ professionalism and commitment to success are second to none, and we look forward to many more years of working together.